Digital Commons @ Barry Law

Article Title

Marketing Research and Children’s Consumer Privacy Rights: A Battle in the Digital Age

Authors

Hadley Johnson, Barry University School of Law

Abstract

Advancements in technology and social media have led to a decreased level of personal data privacy. Companies are now provided with limitless ways to extract information about their customers, even without their knowledge. This is especially concerning when it is the personal information of a child that is being collected, as in the United States, few regulations exist to protect them on social media. Even fewer regulations exist to protect children between the ages of thirteen and seventeen. The purpose of this Note is to discuss the importance between market research practices and children’s consumer privacy rights in the digital age. This Note discusses proposed solutions including adopting the United Nations Convention on the Rights of a Child to better protect children ages thirteen through seventeen, as well as reforming the current Children’s Online Privacy Protection Act, and criticism of parental control.

Recommended Citation

Johnson, Hadley (2022) "Marketing Research and Children’s Consumer Privacy Rights: A Battle in the Digital Age," Child and Family Law Journal: Vol. 10: Iss. 1, Article 5.
Available at: https://lawpublications.barry.edu/cflj/vol10/iss1/5